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Spoiled Daughter Brand

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    spoiled daughter star hoodie

    spoiled daughter star hoodie

    Regular price $60.00 USD
    Regular price Sale price $60.00 USD
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    spoiled daughter star tshirt

    spoiled daughter star tshirt

    Regular price $26.00 USD
    Regular price Sale price $26.00 USD
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Welcome to Spoiled Daughter Brand 🌟

About Spoiled Daughter

In a season of returning to my roots, I founded Spoiled Daughter in June 2025. After five years in New York City, I realized that every free moment I had was spent flying home. Cooking family dinners, long walks with my mom, the comfort of being close to the people I love—it all began to mean more than anything the city could offer. Eventually, I knew there was no reason to stay away.

Now, I live in my childhood home, with my grandpa right across the street and the rest of my family just down the road. That closeness to family is the heart of this brand.

Spoiled Daughter is a play on words—it’s not about excess, but about gratitude. Grateful for home, for family, and for the place that made you who you are.

This September, we’re opening a new chapter with Spoiled Daughter University. It’s my first fall living at home since 2020, and fall has always felt like home. The first chill in the air, school starting, the leaves changing—it’s a season of new beginnings, tradition, and belonging. The first collection launches September 15th.

Thank you for supporting this dream and for stepping into the world of Spoiled Daughter with me.

- Alex Falcone 🌟

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